Cours Masson

The school that made x30 traffic in 3 years

From 900 to 30k+ monthly searches after a full rebuild.

cours-masson.com

The challenge

No admin tools. Everything done by hand.

Files transferred by hand.

No centralized tools.

Almost no online presence.

3 years. Every single week.

01/09

Fewer phone callsFound on GoogleNo more spreadsheetsPayments on timeStaff trainedFaster load timesLess manual workNothing ever lostNo more chasing invoicesParents find them firstFixed before they noticedBetter every weekOnline bookingClean dataAlways up to dateMobile friendlyEasy to contactHappy parentsSite gets faster

Jan 2023

Rebuilt from the ground up

Custom back-office for the teamBuilt to rank on Google from day one

Sep 2023

The team goes online

Back office, public site, and SEO shipped togetherStaff manages everything from one placeParents start finding them on Google

Feb 2024

Hours of admin become minutes

One-click reports and downloadsStudent reports sent automaticallySchedules updated in seconds

Jun 2024

Parents browse on phones. Now it works.

Every screen redesigned for mobilePages load in under 2 seconds

Oct 2024

Signup to payment with zero manual steps

Online enrollment from start to finishLate-payment reminders sent automaticallyInvoices generated in one click

Jan 2025

Smarter version, built on real usage

Simpler signup experienceNew onboarding designed around parent behaviorMore visitors became paying customers

Jun 2025

Parents find them before anyone else

Pages structured for how parents searchVisitors find what they need faster

Jul 2025 to Feb 2026

10k to 30k monthly searches

10k in July20k by November30k by February

Mar 2026

156 weekly updates later

Shipped every single week for 3 yearsHanded off clean. Runs without me.

Have a similar challenge?

Let's figure out what your project needs.